Privacy Policy – Frequently Asked Questions (FAQ)

What information does Defense Targets collect?

When you visit DefenseTargets.com, we collect two types of information:

• Device Information – browser type, IP address, time zone, cookies, browsing activity, and referral sites.

• Order Information – name, billing/shipping address, payment details (including credit card numbers), email, and phone number.

Together, this is referred to as Personal Information.

How does Defense Targets collect information?

We collect information through:

• Cookies – small data files stored on your device.

• Log files – track actions such as IP address, browser type, and timestamps.

• Web beacons, tags, and pixels – record browsing activity.

How is my personal information used?

We use your Personal Information to:

• Process and fulfill orders (payments, shipping, confirmations)

• Communicate with you about orders or support

• Screen for fraud or potential risks

• Provide product updates, marketing, or advertising (if you’ve opted in)

• Improve website performance and user experience

Does Defense Targets share my personal information?

Yes, but only with trusted third parties:

• Shopify – powers our online store (see Shopify’s privacy policy)

• Google Analytics – helps us understand site traffic and customer behavior

• Advertising platforms – to deliver targeted ads (Facebook, Google, Bing)

We may also share information to comply with laws, regulations, subpoenas, or legal requests.

What is behavioral advertising?

We use your Personal Information to show relevant ads based on your interests.
You can opt out of targeted advertising here:

• Facebook Ads Settings

• Google Ads Settings

• Bing Ads Settings

• Or via the Digital Advertising Alliance opt-out tool

Does Defense Targets honor Do Not Track signals?

Currently, we do not change data collection practices when we see a Do Not Track signal.

What rights do European customers have?

If you are located in the European Union, you have the right to:

• Access the personal data we hold

• Request corrections, updates, or deletion

• Withdraw consent to data processing

Your data may be transferred outside of Europe, including to Canada and the United States.

How long is personal data retained?

We keep Order Information on file unless and until you ask us to delete it.

Is the site intended for children?

No. DefenseTargets.com is not intended for individuals under 18 years of age.

Can this Privacy Policy change?

Yes. We may update the Privacy Policy periodically to reflect new practices, legal requirements, or site improvements.

How can I contact Defense Targets about privacy?

If you have questions, complaints, or requests about your personal information, email us at:
📧 shoot@defensetargets.com